▶︎ Showcased advanced UI and patented ‘AI Comment’ technology at Japan’s largest e-commerce conference
▶ Automatically generates ‘GEO-optimized content’ based on customer intent data, securing an early lead in AI-driven traffic
▶ Head of PLATEER Japan Bongkyo Lee: “Japan’s e-commerce market faces a ‘zero-click’ crisis — genser will secure leadership in the AI search era.”
PLATEER (CEO Sanghoon Lee), a specialist in AI and DX solutions, announced its participation in the ‘E-commerce Mikata Conference: Changes in 2025 and Growth Strategies for 2026’ held in Tokyo, Japan, from December 18 to 19, where it will unveil its e-commerce specialized AI search SaaS ‘genser’ and present strategies to counter the emerging core crisis of ‘Zero-Click (Zero Traffic)’ for e-commerce firms in the AI era.
PLATEER-developed genser centers on generative AI-powered product search within e-commerce sites and automatically generates intent-based product content by analyzing customers’ natural language query data. genser’s AI search precisely captures customers’ complex purchase intents (Intent), presents reasons and evidence, and recommends the most suitable products.
In addition, it automatically generates ‘AI Comment (patent pending)’ based on accumulated customer search queries (= purchase intent data) during this process. These AI Comments are recognized as key content prioritized by AI platforms like OpenAI or Google Gemini for product-related searches, delivering Generative Engine Optimization (GEO) effects that significantly increase new customer influx. As a result, genser helps e-commerce companies secure proactive strategic advantages against expanding zero-click threats through intent data accumulation and new product content generation.
genser’s AI Comment function meticulously analyzes customers’ natural language queries, click, and view data to generate new content on product detail pages, such as “Customers are seeking this product for these reasons.” AI Comment combines real purchase intents, trend signals, and review-based factual information to provide compelling evidence, accelerating customer purchase decisions while supporting GEO assetization.
genser has already proven overwhelming performance through domestic references. Fashion specialist B Company saw CTR increase 86% after replacing legacy search solutions with genser, while beauty/healthcare C Company recorded a 48% rise within two weeks of adoption. This is interpreted as enhanced intent-based search results leading to improved actual conversion rates and sales metrics.
Additionally, its SaaS model allows service deployment within 10 days via simple script installation without complex infrastructure setup, reducing initial cost burdens and evaluated as a key competitive strength for rapid customer expansion in global markets like Korea and Japan.
At this conference, Bongkyo Lee, Head of PLATEER Japan, will take the stage as a speaker to present on ‘The Evolution of E-commerce Search Pioneered by Generative AI.’
Lee diagnosed: “In Japan, generative AI users have increased over 10-fold compared to two years ago, and with about one-third of MZ generation using generative AI for shopping searches, Japanese e-commerce companies are also facing severe zero-click threats as traffic control shifts to external AI platforms.” He continued: “genser deeply analyzes complex purchase intents, provides precise answers to boost conversion rates, and transforms companies’ traffic and data into a long-term asset ‘content factory’ solution. This presentation serves as an official platform to present genser’s strategic value to the Japanese e-commerce market, holding great significance for companies to preempt future AI traffic and secure sustainable growth foundations.”
PLATEER plans to establish ‘AI search standards’ in domestic and international e-commerce markets starting with this advanced genser launch, solidifying its AI solution leadership in the Asian market from 2025 onward.
