▶ PLATEER strengthens its foothold with growing project wins in fashion and retail, including TheHandsomet.com and EQL

▶ Following the initial success with TheHandsomet.com, X2BEE secures additional projects for platform enhancement

PLATEER, a leading digital platform solutions provider led by CEO Sanghoon Lee, is showing a strong rebound in project wins after a relatively slow performance last year. In early 2024, the company secured contracts with major clients such as KT Alpha and SK Rent-a-Car, expanding its portfolio across diverse industries including home shopping and rental services. Momentum further accelerated with successive project acquisitions from Handsome, a fashion subsidiary of Hyundai Department Store Group, for its e-commerce platforms TheHandsomet.com and EQL. Notably, the newly signed contract for TheHandsomet.com is valued at KRW 3.11 billion, equivalent to 10.4% of the company’s 2024 revenue.

At the heart of this expansion is X2BEE, PLATEER’s proprietary E-Commerce solution. With robust capabilities tailored for mid- to large-scale online malls, X2BEE is gaining traction across multiple industries. Its first successful implementation at TheHandsomet.com resulted in enhanced shopping functionalities, improved user convenience, adoption of a microservices architecture (MSA), and refined UI/UX—ultimately establishing a stable operational environment. The latest partnership includes a new system enhancement project. Additionally, PLATEER has secured a new contract to upgrade the in-house brand sales system for EQL, Handsome’s online select shop targeting the MZ generation.

X2BEE is actively being adopted not only in fashion but also in sectors such as distribution, finance, and education. Companies like Geumcheon Meat (distribution), Lotte Card (finance), and Ice Cream Media (education) are implementing X2BEE to optimize their digital operations, thereby expanding the platform’s market share.

Further strengthening its competitive edge, X2BEE now integrates AI technologies to enhance e-commerce operations. Recent innovations include AI Search for personalized search experiences, AI Chatbot for automated customer service, and AI Code Assistant to boost development productivity—all powered by Polar, a proprietary small language model (sLLM) specialized for e-commerce. These AI-driven advancements are becoming key drivers of PLATEER’s business growth and are expected to fuel continued expansion.

CEO Sanghoon Lee stated, “Starting the year strong with new contracts across industries—including KT Alpha and SK Rent-a-Car—signals the beginning of a solid growth trajectory. In particular, the Handsome project is a milestone that validates the technical strength of our X2BEE solution in the market. We will continue to lead digital transformation by supporting our clients’ success through AI-driven innovations.”