▶ “Beyond Answers, Into the Era of Proposals” – Generative AI Chatbot ‘Gelatto’ that Understands Customer Preferences and Provides Recommendations

▶ Rapid Deployment in 10 Days, 38% of Consultations Converted to Orders – Spreading Across All Industries Including E-commerce, Finance, and Public Institutions

▶ Accuracy Strengthened by RAG, Protecting Sensitive Data to Secure Corporate Trust

︎

PLATEER (CEO Sanghun Lee), a leading AI·DX solutions company, announced on the 15th that its AI CX (Customer Experience) division has officially launched the generative AI chatbot Gelatto. Moving beyond simple Q&A exchanges, Gelatto has garnered attention by demonstrating a high return on investment (ROI) through its conversational design capabilities that actively drive customer actions.

◆ Strengthened Accuracy with RAG and Enhanced Data Security

The biggest challenges in commercializing generative AI have been accuracy and trust. Gelatto fundamentally solves this issue through a RAG (Retrieval-Augmented Generation)-based knowledge center that reflects a company’s knowledge assets, policies, and product manuals in real time.
Without training external large language models (LLMs) on company data, Gelatto enables enterprise-specific knowledge responses, ensuring a security structure that meets the needs of industries such as finance and public institutions that handle sensitive data.
Gelatto shifts customer experience (CX) from simple Q&A chatbots to trust-based interactions, using prompts embedded in conversational flow to gently guide customers toward desired actions.

◆ Proven ROI with 38% Conversion for Beauty Platform

Gelatto is already delivering results across diverse industries, including global automotive manufacturers and beauty platforms. In one global beauty platform case, 38% of chatbot consultations converted into actual product order inquiries following Gelatto’s adoption.
These results stem from Gelatto’s finely tuned prompt design, which interprets customer intent and context to create conversational flows that lead naturally to products, services, or consultations. It acts just like a skilled in-store sales associate who understands customer tastes and makes tailored suggestions.
A PLATEER representative said, “Clients choose Gelatto because its ROI is clear. Conversations turn into conversions, and consultations lead directly to revenue — it’s a truly practical customer experience platform.”

◆ Rapid Deployment in 10 Days with No-Code Operation

Provided in a SaaS format, Gelatto can be deployed within as little as 10 days. It runs simply by inserting a script without the need for separate infrastructure, and its No-Code environment allows even non-developers to easily add or edit knowledge.
Integrated management tools — including a knowledge center, data store, and design editor — automate the entire chatbot operation process. Real-time conversation data analysis extracts insights into main inquiries or customer pain points, enabling service process and response quality improvements for ongoing optimization.

◆ From ‘CX’ to the ‘AI Agent Era’

PLATEER is evolving Gelatto from a chatbot into a conversational AI agent. Plans include personalized recommendations based on customer profiles, behavior, and conversation history; service interactions that allow bookings, consultations, and purchases during the chat; and ecosystem expansion through API-based AI agent integration.
The company also aims to extend Gelatto across various channels — such as groupware, messengers, and kiosks — to build an environment “where conversation becomes the service.”

AI CX division leader Bongkyo Lee stated, “Gelatto is a representative success case of expanding generative AI innovation into the customer experience domain. Going forward, conversational interfaces will evolve beyond simple responses into intelligent gateways connecting data, services, and revenue.”