The e-Commerce Solution(ECS) Business Division carries out the design and construction of smart e-Commerce
platforms that could be implemented in all types of digital devices and provides e-commerce/open market platform solutions and AI personalization Martech platform solutions to domestic conglomerates.
e-Commerce & Martech platform solution that leads the market
Released X2Commerce 1.0, an enterprise-type e-Commerce solution
Acquired e-Commerce solution based on own framework
Adopted by Lotte Internet Duty-free Store, SK Internet Duty-free Store, Dongwon Mall, etc.
Released X2Commerce 2.0, a mid-sized e-Commerce platform solution
Used in the deployment of large e-Commerce platforms (integrated malls)
Adopted by E-mart, Shinsegae Department Store, Hyundai Department Store, Lotte Super, Lotte Mart, etc.
Released X2Commerce 3.0, a cloud-based solution
Provided cloud-based application support
Provided multi-language/multi-currency global site support
Built the New Zealand global open market
Released GROOBEE, a personalization marketing solution
Provided the country's first onsite marketing support
Based on real-time analysis of customer behavior data
Adopted by Lotte Home Shopping, Topten Mall, and 100 other companies
Released X2Commerce 3.6, a framework-upgraded version
Used open source-based framework
Strengthened BOS function like exhibitions and claims
Adopted by Samsung Card, CJ Olive Young, KT
Released GROOBEE Season 2, an AI personalized Martech solution
Used machine learning and deep learning algorithm
Optimized automations like AI product recommendations, AI segment targeting, online/offline site personalized messaging/exposure, A/B/N test
Released X2BEE, D2C platform solution
Used the CHAMP access method unique to the new e-Commerce solution
Integrated with the GROOBEE AI engine
Lead the market for commerce and marketing solution through continuous R&D efforts
CHAMP, a solution development method
A competitive e-Commerce platform solution must meet the needs of businesses related to the company,
respond nimbly to the rapidly changing business environment and technology environment,
and at the same time have the ability to connect quickly with other outside platforms.
DevOps, Microservice, Containers, CI&CD
Segregation, DX Differentiation, Flexible Front
STP Engine, Recommendation, Analysis Engine
Time to Market, Scalability, Resilience, Specialization
Competency, Biz, History, Human Resource
X2BEE, a next-generation D2C e-Commerce platform solution
For this purpose, PLATEER provides customers with a future-oriented e-Commerce platform solution through the CHAMP access method
In particular, as a solution with optimized agility/flexibility/availability,
the CHAMP-based X2BEE will become a leader in the global e-Commerce ecosystem in the future.
PLATEER has so far carried out more than 170 e-Commerce platform constructionand platform operation projects on more than 90 large corporate sites.PLATEER's e-Commerce platform solution business provides turn-key solutions encompassingthe A to Z of the e-Commerce business, based on years of know-how accumulated by the company.
Some large open market platforms operating in South Korea and abroad were developed through PLATEER,
including YesShop in New Zealand, iStyle in Indonesia, and LotteON in South Korea.
Commonly recognized as a leading South Korean company, PLATEER with its open market platform business
has become a force to reckon with in the e-Commerce market in both South Korea and global arena.Starting with C2B(Click to Buy), the global online sales platform of Hyundai Motor Company, in 2016,
PLATEER has been expanding its e-Commerce business by building online sales platforms for large manufacturing companies.
GROOBEE, as a real-time personalized marketing solution launched by PLATEER in 2016 is South Korea's first Martech solution developed with domestic technology.
PLATEER's GROOBEE can be applied to all "own malls" from large sites to small sites, and the company also
provides a marketing service that can optimize the customer shopping experience(CX: Consumer Experience) using AI.Since its release in 2016, GROOBEE has collected around 5 billion customer behavior data(as of January 2021).Using these cumulative data, the company has been steadily upgrading GROOBEE, introducing functions like "AI-based personalization product recommendation" and "AI-based segment targeting."
PLATEER's D2C platform enables headless commerce that lets users freely combine online media from different customer contact points.
Headless commerce is a state-of-the-art commerce system technology whereinthe "front end" and the "back end" of the system are separated and linked through APIs. This allows the system to run e-Commerce operations safely and flexibly even when the system is connected to other platforms.