PLATEER Launches ‘genser Discovery’, a B2B SaaS for AI Product Discovery Combining Images and Conversation

▶ genser Discovery brings image-led, conversational discovery to e-commerce — shopping that feels like browsing a magazine

▶ Precise product matching built on Plateer's own sLM-based technology

▶ A core asset for GEO strategies in the zero-click era

Plateer (CEO Lee Sang-hoon) announced on March 25 the official launch of genser Discovery, a B2B SaaS that brings ‘image-led visual inspiration and conversational discovery’ to brands' own online stores.

Shoppers have long had to click through countless checkboxes and filters to find what they want. genser Discovery replaces this with a visual discovery UI/UX, where shoppers browse products as if flipping through a magazine, combined with natural-language conversation.

Instead of relying on text filters, shoppers follow the inspiration of images and reach the right product naturally, as if in conversation. For example, when a shopper describes their taste with a request such as “Recommend a neat style for a formal occasion,” the AI understands it and immediately suggests suitable products.

Behind this is Plateer's own AI technology. SmartRouter, an sLM (small language model)-based intelligent router, determines whether an input is a simple keyword or a complex natural-language request and automatically selects the best processing path. At the same time, DataFoundry, a product data pipeline, automatically converts unstructured product data such as full-page images and reviews into structured data that AI can understand, enabling precise matching even for vague requests.

Multi-turn refinement remembers the context of the conversation and instantly reshapes results for follow-up requests such as “in a brighter color” or “in a lower price range.” Discovery that expands from a single product to similar styles also helps shoppers find tastes they had not recognized themselves.

Adoption is simple for businesses. The service runs on the brand's own domain to keep the brand experience consistent, and its overlay-modal approach adds AI discovery without changing existing site code, allowing deployment within one to two weeks.

Shopper utterances collected during discovery become ‘intent data’, a core asset for GEO (Generative Engine Optimization) strategies that help AI search engines such as ChatGPT and Perplexity cite a brand's products. This gives brands a marketing advantage in the zero-click era, when consumers get information from AI answers without clicking.

Yoo Min-su, Head of the AI CX SaaS Business Unit at Plateer, said, “genser Discovery is more than a search tool: it is an intelligent agent that discovers and suggests what shoppers like in real time. Together with genser Search and genser GEO, we will build an integrated AI CX ecosystem spanning search, discovery, content generation, and AI citation.”

▶ Learn more about genser Discovery

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.