CJ CheilJedang and HiteJinro Beverage Adopt PLATEER’s genser GEO

▶ genser GEO spreads to consumer brand online stores of all sizes and categories, including CJ CheilJedang, Hite Jinro Beverage, and Roger Nine

▶ Overcoming image-only product descriptions with machine-readable structured data to raise AI citation rates

▶ Source-based fact-checking prevents false or exaggerated claims

Plateer (KOSDAQ: 367000, CEO Lee Sang-hoon), an agentic commerce company, announced on September 16 that its generative engine optimization (GEO) service genser GEO is expanding quickly to the online stores of major consumer brands in Korea.

genser GEO is currently in operation at the online stores of CJ CheilJedang, Hite Jinro Beverage, and Roger Nine (Golfnuts), among others. Its customers range from large food and beverage manufacturers to specialty brand stores. Because it can be applied using only existing product pages and data, many customers completed setup in a short time without additional development resources.

GEO (Generative Engine Optimization) structures product data so that generative AI accurately understands product information and cites the brand's pages when answering related questions. As consumers move from keyword search to conversational AI queries, appearing in AI answers is becoming a new channel for attracting customers.

Many online stores present product descriptions as long single images, leaving little text for AI crawlers to read, and some lack standard machine-readable structured data. As a result, AI crawlers effectively see empty pages, and products risk being left out of AI search results regardless of their actual competitiveness.

genser GEO solves this without a full site overhaul or new pages. It enriches existing product information with AI-friendly descriptions, Q&A, and structured data in a form customers can apply directly to existing pages. By generating content for many product pages at once under the same quality standards and evidence, it greatly reduces repetitive content work. Source-based fact-checking also prevents unfounded or exaggerated advertising.

During content creation, only facts confirmed in the source are used, and content is checked against industry-specific expression standards so that unverified claims or exaggerated expressions are not included. After deployment, Plateer repeatedly measures, under the same criteria, how brands and product pages are mentioned and cited in answers to product questions, and feeds the results into the next round of content improvement — a cycle of generate, measure, analyze, and apply.

Plateer is also working to reflect the types of customer questions accumulated in its conversational AI discovery service genser Discovery in the design of GEO measurement questions. Generative AI search does not tell site operators what customers asked, and the questions exchanged inside an online store help fill that gap.

Yoo Min-su, Head of the AI CX SaaS Business Unit at Plateer, said, “When AI chooses answers for consumers, having a good product and having your product found are two different things. The fact that the same approach is being applied to online stores of different sizes and industries shows that GEO is not just a task for large companies.” He added, “In addition to consumer brands in Korea, we provide the service in Japan, and we are receiving inquiries from fields with strict expression standards such as healthcare. We will expand to more industries and countries.”

Plateer's agentic commerce platform genser consists of genser Search, provided as an API; genser Discovery, provided with a UI; and genser GEO, which helps AI search engines cite products. It is offered primarily as SaaS, with on-premise deployment available as needed.

▶ Learn more about genser GEO

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.