PLATEER Opens AWW Platform Built on ‘X2BEE’… Next-Generation AI Commerce Completed in Five Months

▶ AI-native commerce solution X2BEE significantly shortens build time

▶ MSA architecture and API-based design bring the new platform into stable operation in just five months

▶ Agentic AI solution XGEN enables personalized recommendations and intelligent commerce

Plateer (CEO Lee Sang-hoon) announced on April 28 that it has completed and officially opened the AWW lifestyle vertical platform, built on its AI-native commerce solution X2BEE.

The key result of the project is that a mid-to-large e-commerce system, which typically takes seven to eight months or more, was completed just five months after development began. The result combines Plateer's solution and project delivery capabilities, minimizing the customer's opportunity cost in a fast-changing commerce market.

Behind this speed is the flexibility of X2BEE. Applied to AWW's commerce system, X2BEE is a headless commerce solution with a microservices architecture (MSA) and API-first design. It provides standardized core functions while allowing free customization, which shortened the build significantly.

In this project, Plateer fully separated the front end and back end to remove development bottlenecks, used standard APIs for fast integration with external systems, and relied on a proven commerce engine. This let the team deliver core commerce functions such as payment, delivery, and promotions within five months of starting development.

The platform also applies XGEN, Plateer's agentic AI solution, to support personalized product discovery through AI recommendations and search, analyze customer preferences and automatically generate marketing copy, and provide a seamless shopping experience under heavy traffic.

Choi Sun-jung, CEO of AWW, said, “Through this renewal, we have begun our shift to smart commerce based on AI and data. We will grow into an experience-driven platform that strengthens both brand experience and operational efficiency, and evolve into a lifestyle commerce platform where customers can enjoy the joy of discovery.”

Lee Sang-hoon, CEO of Plateer, said, “This project was made possible by the robustness of X2BEE and our experienced team. Beyond a fast build, we focused on delivering a scalable system that can flexibly support future business growth.”

▶ Learn more about X2BEE

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.