PLATEER Files Patent for Core Technology of AI Search ‘genser’… Stepping Up Its GEO Strategy for the Zero-Click Era

▶ Continued R&D investment turns AI CX technology into intellectual property

▶ GEO strategy that turns customers' ‘intent data’ into assets in the age of AI search

▶ SaaS delivery minimizes infrastructure burden and shortens lead time

Plateer (CEO Lee Sang-hoon) announced on February 5 that it has completed a patent application for the core technology of its solution genser, and is stepping up its GEO (Generative Engine Optimization) strategy to respond to the ‘zero-click’ environment now challenging e-commerce.

genser goes beyond a simple AI search tool: it is an AX solution that redesigns how traffic and conversions reach a company's own online store in an environment of generative AI and search agents. With this patent filing, Plateer has technically demonstrated a GEO strategy that raises the likelihood of content and products being surfaced and cited in AI search. The company plans to use genser to present a model for how e-commerce companies can respond to the spread of generative AI.

Through this development, Plateer completed its own mechanism that analyzes complex customer search intent and automatically converts it into ‘AI Comment’ content optimized for external AI search engines. Where keyword search simply lists products, genser analyzes the intent and context of a user's query and automatically generates persuasive content grounded in statistics, specifics, and evidence. This improves on-site search and raises brand citation rates in generative AI search, helping brands win future AI traffic.

The technology also addresses a practical limitation in e-commerce. Product detail pages are often managed as unstructured images, making information hard to extract. genser combines OCR (optical character recognition) with high-precision vector embedding in an ‘intelligent data pipeline’ that automatically structures the product features contained in images, so customers can turn unstructured product data into marketing assets that drive traffic and conversion without additional resources.

Lee Sang-hoon, CEO of Plateer, said, “This patent filing is the result of long-term research and development aimed not just at reacting to change, but at setting a technical direction for e-commerce companies in the AX era. Based on our proven technology, we will help customers turn the rapid shift in AI search into an opportunity for growth.”

genser is being adopted by e-commerce companies and brands. Delivered as cloud-based SaaS, it can be deployed without large-scale infrastructure or complex data pipelines, allowing customers to shorten lead times and put AI to work with minimal operating resources.

▶ Learn more about genser GEO

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.