PLATEER’s ‘genser Discovery’ Launches on Shoemarker Plus… Agentic Commerce Expands

▶ Built in as agentic search from day one on a newly opened shoe commerce platform

▶ Runs as a separate AI search channel alongside existing search, minimizing the burden on the online store

Plateer (KOSDAQ: 367000, CEO Lee Sang-hoon), an agentic commerce company, announced on August 12 that its agentic commerce service genser Discovery has been applied to Shoemarker Plus, a new fashion and shoe commerce platform launched by SMK T&I. Customers describe what they want as if in conversation, and AI understands the context to find products. The feature was built in from the day the new platform opened.

Asking AI questions and narrowing answers through conversation has become part of daily life. Yet when shoppers come to an online store to buy, they still have to think of search terms and click filters one by one. The conversational experience breaks right before purchase, and if shoppers cannot think of the right search term, they leave.

genser Discovery addresses this point. When shoppers describe their situation and conditions as if talking to AI, it understands needs that are hard to express in keywords, including context, and narrows down candidates. It runs as a separate AI search channel alongside the existing search system, so the store does not need to change its live service. Delivered as SaaS with a UI optimized for agentic search, it can usually be applied within one to two weeks.

Conversational search leaves more than results. Keyword search leaves a single noun, but conversations show what customers are looking for and why. Online stores change their search experience and secure customer intent data at the same time.

Shoemarker Plus is a shoe shopping platform with a wide range of categories, including sneakers, sports shoes, sandals and slippers, kids' lines, and accessories, from various global brands. Shoes involve many conditions depending on use and occasion, making them a category that is hard to narrow down with keywords alone.

Kim Jin-il, Head of Strategic Marketing at SMK T&I, said, “Shoemarker Plus was designed so customers can explore diverse brands and products more easily. With genser Discovery, we expect customers to find the products they want faster and enjoy a better shopping experience throughout the discovery process.”

Yoo Min-su, Head of the AI CX SaaS Business Unit at Plateer, said, “When customers describe their situation and conditions, genser follows the context and narrows down the candidates. This case is meaningful because newly opening commerce sites are starting to treat agentic search as a default feature, not an option.”

Plateer's agentic commerce platform genser consists of genser Search, provided as an API, and genser Discovery, provided with a UI, and is available as both SaaS and on-premise deployment.

▶ Learn more about genser Discovery

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.