▶ Enhances booking conversion rates and brand trust through real-time personalized marketing based on customer behavior
▶︎ Introduces a personalized communication system covering the entire customer journey from booking to boarding
▶︎ Improves marketing automation and performance analysis capabilities with PLATEER’s AI solution ‘groobee’
AI and digital transformation (DX) solution specialist PLATEER (CEO: Sanghoon Lee) announced on the 18th that it has provided its AI-powered personalized marketing solution ‘groobee’ to Jeju Air. With this implementation, groobee is now enabling precise customer journey mapping and real-time personalized communication through the Jeju Air app, boosting marketing efficiency and strengthening long-term customer relationships.
groobee is a SaaS-based solution that offers an integrated suite of features required for personalized marketing. It analyzes customer behavior using real-time big data processing and AI engines powered by machine learning and deep learning, automating the entire process from targeting and recommendations to performance analysis.
In particular, groobee offers a customer journey-based messaging feature tailored for the airline industry, seamlessly connecting each stage from booking to boarding in real time. It detects when a customer abandons the journey and automatically transforms it into a marketing opportunity. This enables precise communication based on the customer's current situation, rather than sending generic, repetitive messages.
Previously, marketers had to manually plan and execute each campaign. Now, data-driven automated scenarios run in real time, allowing content and messaging strategies to be flexibly adjusted based on customer responses.
Minsoo Yoo, Head of the AI CX SaaS Division at PLATEER, stated, “We are honored to provide groobee to Jeju Air, a company that prioritizes customer-centric experiences. It's especially impressive that groobee has delivered tangible results such as improved conversion rates and an expanded base of loyal customers.”
He added, “Going forward, groobee will continue to focus on enhancing features that truly support client growth. By enabling broader customer experience design across industries such as e-commerce, aviation, and finance, we aim to help marketers communicate with customers more quickly and precisely.”
