PLATEER and Datarize Expand into Japan
Achieve Tangible Success in Europe and the Americas
Digital solution companies targeting the fashion and beauty sectors are accelerating their expansion into overseas markets.
These companies had mainly focused on doing business with domestic clients, but with the rapid increase in overseas expansion of K-beauty and K-fashion brands, their timeline for going global has been moved up.
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PLATEER, the developer of the AI e-commerce solution “X2BEE” and AI-based personalization martech solution (SaaS) “groobee,” has also officially entered the Japanese market. About five months ago, it established its Japanese subsidiary, PLATEER Japan, and appointed Lee Bong-kyo—who majored in IT Business at Keio University and heads the Data Solution Business Promotion Division—as branch president. Currently, the company is partnering with major local IT firms such as VNEXT Japan and primeNumber, leveraging their networks to focus on localizing e-commerce solutions for the Japanese market and boosting sales.
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