PLATEER’s genser Powers AI Search at Hyundai Livart Mall, Expanding into Furniture and Home Living

▶ Added to the Hyundai Livart Mall search bar as an ‘AI Search’ channel, alongside existing search

▶ Agentic search spreads from fashion and food to furniture and home living across major vertical online stores in Korea

▶ Applied directly to the store's search bar via API, with the screen designed by the customer

Plateer (KOSDAQ: 367000, CEO Lee Sang-hoon), an agentic commerce company, announced on September 7 that its agentic commerce search genser Search has been applied to the integrated search of Hyundai Livart Mall, the online store operated by Hyundai Livart. When shoppers tap the search bar, ‘General Search’ and ‘AI Search’ appear separately, and results for ‘AI Search’ are generated by genser.

Furniture is a category that is hard to narrow down with keywords alone. “My living room is narrow, so a three-seater won't fit; I want fabric, but easy to care for” — shoppers have all the conditions in mind, but cannot put them into a single search term. They end up clicking filters one by one or leaving without finding what they like.

genser Search addresses this. It understands the meaning and context of sentences rather than checking keyword matches. Instead of splitting queries with predefined rules, an AI agent reads the question, decides what needs to be done to answer it, and then runs the search. This is also why operators no longer need to predict search terms and build synonym dictionaries.

It is applied through API integration: the search engine is provided as an API, and the customer freely designs the screen. Hyundai Livart Mall kept its existing search and added ‘AI Search’ as a separate channel inside its own search bar, adding a new search experience without changing its live service.

Conversational search leaves more than results. Keyword search leaves a single noun, but conversations show what customers are looking for and why, including situations and constraints. Online stores change their search experience and secure customer intent data that never appeared in search term reports.

genser's use is expanding quickly this year. In August, the new fashion and shoe commerce platform Shoemarker Plus built in genser Discovery from launch, and genser GEO, which helps AI search engines cite products, was applied to food e-commerce in Korea. With Hyundai Livart Mall, genser now covers furniture and home living in addition to fashion and food.

Yoo Min-su, Head of the AI CX SaaS Business Unit at Plateer, said, “The more conditions a category involves, like furniture, the more needs cannot be captured in a single search term. genser follows that context and narrows down the candidates.”

Lee Sang-hoon, CEO of Plateer, said, “Agentic search has moved past the demo stage and into the live screens of large commerce sites. As our technology turns into adoption in Korea and abroad, we will speed up expansion.”

Plateer's agentic commerce platform genser consists of genser Search, provided as an API; genser Discovery, provided with a UI; and genser GEO, which helps AI search engines cite products. It is offered primarily as SaaS, with on-premise deployment available as needed.

▶ Learn more about genser

About Plateer

Plateer Inc. (KOSDAQ: 367000) is an agentic commerce company that enables AI agents to discover, transact, and operate across enterprise commerce. Building on 20 years of designing and operating commerce and IT systems for more than 1,000 clients since 2005, Plateer offers five products spanning awareness, discovery, transaction, and operations — genser, gelatto, groobee, X2BEE, and XGEN. Through its IDT (Intelligent DX) business, Plateer also combines AI with global collaboration and DevOps platforms such as Atlassian and GitLab to support enterprise digital transformation.