The key competitive advantage in the e-commerce industry is no longer found in pricing or product offerings. In the face of rapidly changing customer demands, vast product assortments, and complex supply chains, a sophisticated and intelligent technology strategy centered around AI has become essential for sustainable competitiveness.
As digital transformation accelerates, e-commerce has evolved beyond a simple sales channel into an era of technology-driven operational innovation. In particular, AI has emerged as a core infrastructure that organically connects strategic planning with execution for businesses.
Amid this trend, mid-to-large-scale e-commerce companies are recognizing AI not merely as an automation tool, but as a strategic asset to address complex transaction structures and increasingly segmented customer needs. Consequently, they are focusing on implementing customized AI commerce solutions that deeply reflect their unique industry characteristics and operational environments.
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