▶ Over 30 Companies Attend On-Site... Demonstration of ‘X2B AI Apps’ Based on Gen AI Language Model ‘Polar’ Draws Attention

PLATEER, a company specializing in AI and DX solutions, announced that it successfully held the "2025 X2BEE Private Solution Conference" on the 29th at Episode Gangnam 262.

The event was held as a small-scale private session for key clients, with over 30 professionals and decision-makers from various industries including finance and education attending to explore the advanced AI features of PLATEER’s e-commerce solution X2BEE and examine real-world case studies from client companies.

PLATEER presented key features designed to effectively address common industry challenges identified through years of experience building e-commerce platforms.

The company also demonstrated how these features are applied in real business scenarios through live showcases.

X2BEE, which supports everything from D2C to enterprise-level e-commerce platforms, gained strong interest from attendees by showcasing AI-driven implementations of key operational features such as automation, personalized recommendations, and integrated management.

In the following session, PLATEER introduced the "X2BEE AI Apps" powered by its proprietary small language model (sLLM) specialized for e-commerce, named "Polar."

The suite includes AI Search, a personalized search engine; AI Chatbot for e-commerce support; AI Commerce+ for commerce operations; and AI Code Assistant, an interactive AI coding tool. These applications not only enable automation of commerce operations but also provide personalized shopping experiences by analyzing customer intent in real time, drawing significant interest from participants.

Jin Byung-kwon, Head of PLATEER’s ECS Division, remarked, “This solution conference was a meaningful opportunity to experience the technical excellence and practical value of X2BEE,” adding, “We will continue to enhance our technology to solidify our role as a trusted e-commerce partner that addresses real challenges faced by enterprise clients.”

Meanwhile, PLATEER supports the development of customized platforms for enterprises centered on its AI-powered e-commerce solution, X2BEE.

Recently, the company has successfully executed projects across diverse sectors—including fashion (Hyungseum), distribution (Geumcheon Meat), and education (Icecream Media)—expanding its presence rapidly in the mid-to-large e-commerce market.