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BUSINESS

PLATEER Business Areas

The Commerce-Marketing(CM) Division carries out the design and construction of smart e-Commerce platforms that could be implemented in all types of digital devices and provides e-commerce/open market platform solutions and AI personalization Martech platform solutions to domestic conglomerates.

Business Process of the CM Division
Business Process of the CM Division
< Business Process of the CM Division >

e-Commerce & Martech platform solution
that leads the market

  • 2007
    Released X2Commerce 1.0, an enterprise-type e-Commerce solution

    Acquired e-Commerce solution based on own framework

    Adopted by Lotte Internet Duty-free Store, SK Internet Duty-free Store, Dongwon Mall, etc.

  • 2010
    Released X2Commerce 2.0, a mid-sized e-Commerce platform solution

    Used in the deployment of large e-Commerce platforms (integrated malls)

    Adopted by E-mart, Shinsegae Department Store, Hyundai Department Store, Lotte Super, Lotte Mart, etc.

  • 2014
    Released X2Commerce 3.0, a cloud-based solution

    Provided cloud-based application support

    Provided multi-language/multi-currency global site support

    Built the New Zealand global open market

  • 2016
    Released GROOBEE, a personalization marketing solution

    Provided the country's first onsite marketing support

    Based on real-time analysis of customer behavior data

    Adopted by Lotte Home Shopping, Topten Mall, and 100 other companies

  • 2018
    Released X2Commerce 3.6, a framework-upgraded version

    Used open source-based framework

    Strengthened BOS function like exhibitions and claims

    Adopted by Samsung Card, CJ Olive Young, KT

  • 2020
    Released GROOBEE Season 2, an AI personalized Martech solution

    Used machine learning and deep learning algorithm

    Optimized automations like AI product recommendations, AI segment targeting, online/offline site personalized messaging/exposure, A/B/N test

  • 2021-3Q
    Released X2BEE, D2C platform solution

    Used the CHAMP access method unique to the new e-Commerce solution

    Integrated with the GROOBEE AI engine

  • ~2023
    Lead the market for commerce and marketing solution through continuous R&D efforts

CHAMP, a solution development method

A competitive e-Commerce platform solution must meet the needs of businesses related to the company, respond nimbly to the rapidly changing business environment and technology environment, and at the same time have the ability to connect quickly with other outside platforms.

  • C

    Cloud Native

    Cloud Native
    DevOps, Microservice, Containers, CI&CD
  • H

    Headless
    Commerce

    Headless Commerce
    Segregation, DX Differentiation, Flexible Front
  • A

    AI Connected

    AI Connected
    STP Engine, Recommendation, Analysis Engine
  • M

    MSA Oriented

    MSA Oriented
    Time to Market, Scalability, Resilience, Specialization
  • P

    Practice Based

    Practice Based
    Competency, Biz, History, Human Resource

X2BEE, a next-generation D2C e-Commerce platform solution

For this purpose, PLATEER provides customers with a future-oriented e-Commerce platform solution through the CHAMP access method In particular, as a solution with optimized agility/flexibility/availability, the CHAMP-based X2BEE will become a leader in the global e-Commerce ecosystem in the future.

이커머스의 미래, 그루비 AI 커머스 4.0
이커머스의 미래, 그루비 AI 커머스 4.0

Platform Configuration for each business area

PLATEER has so far carried out more than 170 e-Commerce platform construction and platform operation projects on more than 90 large corporate sites. PLATEER's e-Commerce platform solution business provides turn-key solutions encompassing the A to Z of the e-Commerce business, based on years of know-how accumulated by the company.