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Contents

Trend

Why events for test takers are always effective
Seasonal event that can be effective with two birds with one stone

Trend

After Tanghulu, Yo-A-Jeong! The 'Experience Economy' drives the dessert trend.
Why doesn't the dessert trend last for the younger generation these days?

Insight

3 Key Principles to Disarm Your Customer's Mind ①
① a sharpened marketing strategy
It contains the strategies of Harry Beckwith, a marketing expert.
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